![]() ![]() In the case of smaller Instagram accounts (up to 5K followers), the Instagram story's viewers will watch up to 11 stories before exiting.The tap-forward rate has greater values for Instagram stories made of images.While smaller brands (under 10K followers) have increased the average number of stories posted per month only by one, bigger accounts (with over 100K followers) have doubled the average number of stories posted per month on Instagram.As the following of a brand increases, so is the number of Instagram stories per month a business publishes.How do Instagram stories perform compared to posts in feed: we look at the average reach rate of Instagram posts compared to stories to see which type of content better helps brands connect with their Instagram audiences.What creative types to use - we find out whether to use videos or images in stories to achieve the desired performance.How many stories to post per day - we examine at average exit rates, tap forward rates, reach, and impressions to see how they fluctuate depending on the number of stories published per day.Instagram stories have lower reach rates compared to posts in the feed ![]() Image stories slightly outperform video stories in terms of reachĦ. Instagram users exit faster from video stories, and most of the exits happen within the first two storiesĥ. Instagram users are more likely to tap forward sooner for image storiesĤ. Posting up to 5 stories per day ensures a retention rate of over 70%ģ. Major brands have doubled their Instagram story's usage in the last yearĢ. Let's dive in! Instagram stories data for 2021ġ. What format should they have - image or video?Īnswers for these questions and many others are to be found in the analysis of 962,402 Instagram stories and their performance through January 2020 - October 2021. So, there's no wonder more and more brands have shifted their strategy and started getting more proactive and creative with their Instagram story creation process.Īs for organic Instagram stories, this post type is great for increasing brand awareness and helping brands create stronger relationships with their customers.īut how many stories should brands post to achieve that? Like it's the case with Instagram Reels these days, Instagram stories were also a top feature that won over the Instagram users in the blink of an eye since their first integration into the platform.įor the time being, Instagram stories are the most converting ad type on Instagram, as our study related to Instagram vs. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |